Aveda Men Pure-Formance Grooming Clay
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Written by gypsonic
March 20, 2012
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Summary
Brand
Hair Type
Texture
Size
75 ml
Indicative Price
£20.00
Price per 100 ml/g
£267.00
Description
Adds texture, thickness and definition to hair. Lightweight micro-fibres flex, so the hold is pliable yet strong. Delivers a natural, matte finish.
Our Pure-formanceTM Grooming Clay adds strong hold without adding shine. Its light-weight, micro-fibers provide the control you need to create any style—with a comb or your fingers. Perfect for adding thickness to hair.
• Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
Our Pure-formanceTM Grooming Clay adds strong hold without adding shine. Its light-weight, micro-fibers provide the control you need to create any style—with a comb or your fingers. Perfect for adding thickness to hair.
• Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
Directions
Use in conjunction with the Aveda Men Pure-FormanceTM range. Work a small amount between palms and apply evenly through damp or dry hair.
Ingredients
Sage extract, plai, tamanu, and licorice.
Video
Buy from
Amazon
User reviews
2 reviews
5 stars
50%
4 stars
50%
3 stars
0%
2 stars
0%
1 star
0%
Overall rating
4.7
Value for money
3.5(2)
Packaging
4.5(2)
Scent
5.0(2)
Effectiveness
5.0(2)
Texture
5.0(2)
Ease of use
5.0(2)
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Or continue with
amazing clay.
(Updated: July 05, 2026)
Overall rating
4.3
Value for money
2.0
Packaging
4.0
Scent
5.0
Effectiveness
5.0
Texture
5.0
Ease of use
5.0
my boyfriend has already recommended this product to three of his friends and they all use it now. it is simply fantastic.
User Reviews
Strongest points
my boyfriend loves how this clay is so easy to apply and he can do anything with his hair. it is strong enough to withstand light rain but doesnt make his hair rock hard, its perfect.
Weakest points
the only weakness with this clay is the price.. it is a little pricey but at the same time well worth the money.
Summary
my boyfriend absolutely loves this clay, all other hair products either made his hair rock hard or gave it the wet look like gel, but this is the perfect combination of strength and still looking good.
Would you recommend this product?
Yes
Amazing Hold With A Natural Look!
(Updated: July 05, 2026)
Overall rating
5.0
Value for money
5.0
Packaging
5.0
Scent
5.0
Effectiveness
5.0
Texture
5.0
Ease of use
5.0
Hair clay is a new concept to my husband but he is completely hooked. This clay by Aveda is an innovative product and quite unlike anything he has used before. The clay has a thick cream texture with a white/ yellow colour and has an amazing citrus, mint, herbs and spicy woods fragrance. The product contains natural oils that do not weight down the hair, cause greasiness or shine and leaves no build up of residue. On my husband’s short hair he only needs a fingertip scoop of product warmed between his palms for one application. The clay turns into an emollient that applies easily through the hair and gives an instant thickening effect and remarkable hold. At no point does this product become sticky or crispy in the hair and your style is held all day. The products washes out of the hair easily without causing build up.
This is an excellent alternative to gel and gives such a natural look to the hair you would never know you are wearing any product. The pot may be small but it is so concentrated it lasts for weeks on end. Highly recommended
This is an excellent alternative to gel and gives such a natural look to the hair you would never know you are wearing any product. The pot may be small but it is so concentrated it lasts for weeks on end. Highly recommended
User Reviews
Strongest points
Natural ingredient hair clay with gorgeous fragrance of vetiver, mint, herbs, citrus and woods. Contains no sulphates or chemicals that can strip the hair or weigh it down. Holds styles without shine, residue or stiffness. Natural design pot packaging
Weakest points
None
Summary
Natural looking hair that styles with superior hold
Would you recommend this product?
Yes