
Benefit They're Real! Mascara
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April 22, 2012
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Summary
Brand
Ethics
Size
8.5g
Indicative Price
£18.50
Price per 100 ml/g
£217.64
Discontinued
Description
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular out-to-here look. This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won't smudge, clump, or dry out.
- Key Benefits:
• 94% saw dramatic length & volume*
• 94% saw visible lift*
• 100% saw long-wearing results*
The UK’s number 1 premium mascara brand**
*Results observed in a consumer panel survey
**Source: NPD
- Awards:
• Temptalia's Reader's Choice Award for Best High-End Mascara
• Women's Health Beauty Awards, Readers Choice for Best Mascara, 2014
• Allure Readers Choice for Best Mascara (department stores, specialty stores), 2014
• NYLON Beauty Award, 2014
• Two time winner for Best Mascara Glammies Award, 2014
• Vogue 100 Beauty Hall of Fame
- Key Benefits:
• 94% saw dramatic length & volume*
• 94% saw visible lift*
• 100% saw long-wearing results*
The UK’s number 1 premium mascara brand**
*Results observed in a consumer panel survey
**Source: NPD
- Awards:
• Temptalia's Reader's Choice Award for Best High-End Mascara
• Women's Health Beauty Awards, Readers Choice for Best Mascara, 2014
• Allure Readers Choice for Best Mascara (department stores, specialty stores), 2014
• NYLON Beauty Award, 2014
• Two time winner for Best Mascara Glammies Award, 2014
• Vogue 100 Beauty Hall of Fame
Directions
Nothing faux about it...turn heads with a wink that's beyond belief. Take your pretty positions: Hold the wand horizontally and give the brush a wiggle wiggle from side to side & base to tip, to achieve maximum volume, length and lift. Flip you grip. Hold the wand vertically and stroke upward to curl & separate. Layer generously, as you wish.
- Beauty tip: Dear doe-eyes: use the domed tip to fan out corner lashes.
- Beauty tip: Dear doe-eyes: use the domed tip to fan out corner lashes.
Ingredients
WATER (AQUA), PARAFFIN, POLYBUTENE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, BEESWAX (CERA ALBA), BIS-DIGLYCERYL POLYACYLADIPATE-2, C18-36 ACID TRIGLYCERIDE, PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, VP/EICOSENE COPOLYMER, ACACIA SENEGAL GUM, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, TETRASODIUM EDTA, BUTYLENE GLYCOL, CAPRYLYL GLYCOL, TOCOPHERYL ACETATE, SODIUM LAURETH-12 SULFATE, GLYCERIN, POTASSIUM SORBATE, SERICIN, CALCIUM CHLORIDE, SODIUM HYALURONATE, TILIA TOMENTOSA BUD EXTRACT, CITRIC ACID, BHT, SORBIC ACID. [+/-: IRON OXIDES (CI 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77007), CHROMIUM OXIDE GREENS (CI 77288), CHROMIUM HYDROXIDE GREEN (CI 77289), TITANIUM DIOXIDE (CI 77891)]. N° 05827/N Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
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User reviews
18 reviews
Overall rating
4.6
Packaging
4.8(18)
Long lasting
4.9(18)
Well defined lashes
4.7(18)
Effectiveness
4.5(18)
Ease of use
4.6(18)
Value for Money
4.1(18)
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Wink
(Updated: July 05, 2026)
Overall rating
3.8
Packaging
3.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
3.0
Ease of use
5.0
Value for Money
2.0
User Reviews
Strongest points
A good mascara, that gives you long, full lashes.
Weakest points
Not sure if it's really good value for money.As a cheaper end mascara can give the same effect.
Would you recommend this product?
No
Big lashes
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
User Reviews
Strongest points
The brush is amazing and makes the lashes looks so big and long. This product is perfect do not irritate eyes. Long lasting.
Weakest points
Removing....I always look like a horror movie character.
Would you recommend this product?
Yes
Oh My Lashes, They ARE both Sexy and Real
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
fell in love after the first try
User Reviews
Strongest points
+ well-defined lashes
+ dramatic look
+ no crumbs, no smudging
+ effective brush
+ intensive colour
+ dramatic look
+ no crumbs, no smudging
+ effective brush
+ intensive colour
Weakest points
- still searching for the ones but yet have come up with none
Would you recommend this product?
Yes
Best mascara ever!!!
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
User Reviews
Strongest points
This mascara is amazing. When I first started using it, it didn't really do anything. However after a few times the product started to thicken and it was amazing after that. It really lengthens your lashes at makes them super separated. I love this mascara so much !!!! It doesn't add that much volume, but personally I like that because it looks very natural.
Weakest points
none!
Summary
Worth the money!
Would you recommend this product?
Yes
Brilliant mascara
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
User Reviews
Strongest points
I love this mascara. It lengthens, curls, adds volume and lasts all day. My lashes have never looked so long and healthy. Comes in great packaging, good size wand and easy to apply. I have had some comments since using this asking if I had false eyelashes on.
Weakest points
None
Summary
A great mascara that lengthens, curls and adds volume. Comes in great packaging. If you want that big eye look then this is the one
Would you recommend this product?
Yes





The rest of features like a great travel size and a distinctive design just add more to the advantages of these mascaras, while their price is a relatively affordable one as well. Hence, I one hundred per cent recommend them!