Aveda Shampure Shampoo
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Written by gypsonic
January 26, 2012
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Summary
Brand
Hair Type
Anti-dandruff
Waterproof
Size
250 ml
Indicative Price
£11.00
Price per 100 ml/g
£4.40
Description
Aveda Shampure Shampoo is a gentle, pure and conditioning shampoo that cleanses and fortifies any type of hair. So pure with technology, so superior, that it could simply not just be called 'shampoo'.
Shampure Shampoo infuses one of Aveda’s original aromas; a calming mix of 25 pure flower and plant essences. Its soothing aroma of uplifting Caribbean therapy flower water with orange extracts eases tension and promotes relaxation, whilst its nourishing properties care for your skin and scalp.
Shampure Shampoo infuses one of Aveda’s original aromas; a calming mix of 25 pure flower and plant essences. Its soothing aroma of uplifting Caribbean therapy flower water with orange extracts eases tension and promotes relaxation, whilst its nourishing properties care for your skin and scalp.
Directions
•Massage Aveda Shampure Shampoo onto your wet hair.
•Lather.
•Rinse thoroughly.
•Follow with Shampure Conditioner.
•Lather.
•Rinse thoroughly.
•Follow with Shampure Conditioner.
Ingredients
Lavender extract, aloe vera leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-6 cocamide, peg-7 dimethicone isostearate, babassuamidopropyl betaine, hydroxy propyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, fragrance, geraniol, linalool, benzyl benzoate, citronellol, limonene, grapefruit seed extract, avocado oil, glycerin, tocopheryl acetate, ascorbyl palmitate, retinyl palmitate, peg-30 castor oil, hydroxypropyltrimonium chloride, polysorbate 80, maltodextrin, disodiumedta, methylchloroisothiazolinone, methylisothiazolinone, potassium sorbate, sodium benzoate, annatto (Cl 75120).
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Manufacturer
Other Reseller
User reviews
7 reviews
Overall rating
4.7
Packaging
4.4(7)
Cleansing power
4.9(7)
Scent
4.6(7)
Effectiveness
4.9(7)
Ease of use
4.9(7)
Value for Money
4.3(7)
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Or continue with
Gentlest purest shampoo
(Updated: July 05, 2026)
Overall rating
4.7
Packaging
4.0
Cleansing power
5.0
Scent
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
4.0
I loved using this as it smelled wonderful. like being in a spa and so I did take a few bottles to bring home. I have enjoyed using them as they leave my hair so soft and feeling healthy. I am not sure I could justify the price to buy at home though so will have to stock up if we stay at another hotel using Aveda!
User Reviews
Strongest points
Lovely natural lavender and herb aromatherpy essential oil smell
Weakest points
It is very expensive in my view
Summary
Mine was a small sample bottle from a posh hotel and I was impressed enough to pinch a couple of bottles while we were staying but when I saw how much it was to but decided not to bother.
Would you recommend this product?
Yes
A bit expensive but very good.
(Updated: July 05, 2026)
Overall rating
3.7
Packaging
3.0
Cleansing power
4.0
Scent
4.0
Effectiveness
4.0
Ease of use
4.0
Value for Money
3.0
User Reviews
Strongest points
Long lasting and effective
Weakest points
The price
Summary
A great shampoo and a great favourite. When I buy it I always feel it's expensive but the reality of how long it lasts and how good it is always changes my mind.
Would you recommend this product?
Yes
a heavenly treat
(Updated: July 05, 2026)
Overall rating
4.8
Packaging
5.0
Cleansing power
5.0
Scent
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
4.0
User Reviews
Strongest points
It smells delicious and feels wonderful - like aromatherapy when you shampoo.
Weakest points
It's too expensive to be used as a daily shampoo for most people with moderate salaries. Worth it when you feel like a treat and a pick me up, thouhg, because no other shampoo smells as good.
Would you recommend this product?
Yes
Favourite shampoo
(Updated: July 05, 2026)
Overall rating
4.8
Packaging
4.0
Cleansing power
5.0
Scent
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
User Reviews
Strongest points
Smells gorgeous, leaves hair and scalp squeaky clean, leaves hair soft and delightfully scented
Weakest points
Not cheap, but it goes a long way
Summary
I've used this for years and haven't found anything to beat it.
Would you recommend this product?
Yes
Buy a litre to last sixth months also ok for babies and animals
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Cleansing power
5.0
Scent
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
Unlike the synthetic supermarket shampoos out there worth the money as concentrated
User Reviews
Strongest points
After 12 years of use I no longer have greasy hair if I use this
Weakest points
None
Summary
A good all round shampoo for everyone with good ethical company qualities boyfriend loves it he thinks it smells of spring grass. Love the cleansing power mild enough ever day stops grassy hair so you don't have to wash every day best of both worlds
Would you recommend this product?
Yes


